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step1

Chew a peace of gum until it gets soft
then push it against the back of your front teeth.

POINT!
extra pieces of gum
You have a higher chance of success with extra pieces of gum as it makes the texture stronger.
step2

Make an opening between your upper and lower teeth,
gently put your tongue into the chewing gum and get ready to blow.

POINT!
Try to put your tongue into the chewing gum as if you were sticking your tongue out at someone. Be careful not to make any holes.
step3

Blow in gently as if you were blowing a balloon up.

POINT!
Slowly slowly... when you blow. Wonderful! You are doing well.
Can you do this trick?

Chewing gum chronology

  • A.D.2010

    Industry History

    50th anniversary ceremony of the Japan chewing gum association (June)
    Meiji launched “MINTZ original green” (April)
    Lotte launched “Fit’s LINK” (June)
    Marukawa seika launched “Hie jyari bou gum” (March)
    Marukawa seika launched “Zaku zaku lemon sassy gum” (March)
    Marukawa seika launched “Kirby's Dream Land tsurisage fu-sen gum” (March)
    Marukawa seika launched “Yukidamakko gum” (March)
    Marukawa seika launched “Doki doki kurohige kiki ippatsu gum” (March)
    Marukawa seika launched “6 pack Shizuku chan gum” (April)
    Maruyama seika launched “Tomika gum” (May)
    Maruyama seika launched “Peach gum” (March)
    Maruyama seika launched “Youkai restaurant fu-sen gum” (May)
    Maruyama seika launched “Orange marble gum bottle” (June)
    Maruyama seika launched “Youkai restaurant scary invitation gum” (July)
    Maruyama seika launched “Inazuma Eleven gum” (July)
    Maruyama seika launched “Inazuma Eleven biri biri co-la gum” (July)
    Maruyama seika launched “Inazuma Eleven miracle change gum” (September)
    Maruyama seika launched “Kirby's Dream Land omikuji fortune slip gum” (November)
    Maruyama seika launched “Felix omikuji fortune slip gum” (December)
    Koris launched “Ganbaloon gum grapes flavour” (February)
    Koris launched “Ganbaloon gum yoghurt flavour” (February)
    Koris launched “Life guard bottle gum” (February)
    Koris launched “Munyutto ball atari gum” (August)
    Koris launched “Sonomanma ao ringo fu-sen gum” (September)
    Koris launched “Nazokake meiji scratch card gum” (December)
    Ezaki guliko launched “POs-Ca sper strong mint flat style” (March)
    Ezaki guliko launched “POs-Ca clear mint flat style” (March)
    Ezaki guliko launched “POs-Ca lime mint flat style” (March)
    Ezaki guliko launched “POs-Ca lychee chamomile style” (March)
    Ezaki guliko launched “Kiss mint inspire strong mint smart pod” (March)
    Ezaki guliko launched “Squeeze gum grapes flavour” (March)
    Ezaki guliko launched “Squeeze gum lemon flavour” (March)
    Ezaki guliko launched “Squeeze gum apple mango flavour” (March)
    Ezaki guliko launched “Squeeze gum assorted smart pod” (March)
    Ezaki guliko launched “Squeeze gum assorted eco pouch” (March)
    Ezaki guliko launched “Watering kiss mint gum frozen berry mint” (March)
    Ezaki guliko launched “Squeeze gum orange and lemon flavour” (August)
    Ezaki guliko launched “Squeeze gum berry flavour” (August)
    Bourbon ”Cuby top gum bottle” (May)

    Major social history

    Vancouver winter olympic was held
    Two Japanese were awarded the Nobel Prize in Chemistry
  • A.D.2011

    Industry History

    Meiji “Xylish maru bottle rainbow assorted grapefruit, mint/co-la,mint” (February)
    Marukawa seika launched “Marutto marble gum” (March)
    Marukawa seika launched “White soda & Blue soda gum” (March)
    Marukawa seika launched “Gotsu gotsu co-la & tsuru tsuru lemon gum” (March)
    Marukawa seika launched “Tsubu tsubu ichigo Felix gum” (March)
    Marukawa seika launched “Hitotsu budou gum” (August)
    Marukawa seika launched “Zaku zaku jyari-zu gum” (September)
    Marukawa seika launched “Chack bukuro orange fu-sen gum” (September)
    Marukawa seika launched “Chack bukuro grape fu-sen gum” (September)
    Marukawa seika launched “Tomika maeble gum” (September)
    Marukawa seika launched “Inazuma Eleven go gum” (September)
    Marukawa seika launched “Grape marble gum bottle” (October)
    Koris launched “Zutto man gum so-da flavour” (January)
    Koris launched “Doki doki shinri psychological test card gum” (February)
    Koris launched “Bikkuri seal gum” (February)
    Koris launched “Nobi obi took chan atari gum” (March)
    Koris launched “Sonomanma lemon fu-sen gum” (May)
    Koris launched “Hikaru omotya atari gum” (December)
    Ezaki guliko launched “Eco section pure glean mint” (March)
    Ezaki guliko launched “Eco section fresh lime mint” (March)
    Ezaki guliko launched “Kiss mint inspire rich mint” (March)
    Ezaki guliko launched “Kiss mint inspire rich grape” (March)
    Ezaki guliko launched “Kiss mint inspire rich mint smart pod” (March)
    Ezaki guliko launched “Kiss mint inspire rich mint eco pouch” (March)
    Ezaki guliko launched “Watering kiss mint juicy muscat” (March)
    Ezaki guliko launched “Watering kiss mint refresh sour citrus” (March)
    Ezaki guliko launched “Watering kiss mint breath shower apple mint” (March)
    Ezaki guliko launched “Watering kiss mint flavour change peach, mint” (March)
    Ezaki guliko launched “Watering kiss mint flavour change pineapple, mint” (September)
    Bourbon launched “Ume shio gum” (March)
    Bourbon launched “Suppa tyoppa lemon” (July)
    Bourbon launched “Suppa tyoppa grape” (July)
    Bourbon launched “Double impact” (October)
    Meiji chewing gum launched “Suppai ao ringo ni goyo-jin” (November)

    Major social history

    Japan’s GDP rate has declined to world’s third
    Tohoku earthquake was occurred
    Japan won the Women's World Cup
  • A.D.2012

    Industry History

    Meiji launched “Kirakira stylish raspberry / deep mint / relax mint” (January)
    Lotte launched “Zeus” (March)
    Marukawa seika launched “Zaku zaku jyari-zu so-da gum” (March)
    Marukawa seika launched “Kiibe- daibe- gum gum” (March)
    Marukawa seika launched “Ume fu-sen gum” (March)
    Marukawa seika launched “Sports kun gum” (May)
    Marukawa seika launched “Kiibe- gum” (September)
    Marukawa seika launched “Kawariaji gyogyogyo gum” (September)
    Marukawa seika launched “Kawaii tomodachi doubuts gum” (September)
    Marukawa seika launched “Kawaii tomodachi doubuts gum pack” (September)
    Marukawa seika launched “Kirby's Dream Land seal gum” (September)
    Koris launched “Marukko gum so-da” (January)
    Koris launched “Marukko gum co-la” (January)
    Koris launched “Sonomanma sour yoghurt fu-sen gum” (February)
    Koris launched “Hikaru omotya atari gum” (March)
    Koris launched “Gure-purun gum” (November)
    Koris launched “Appurun gum” (November)
    Ezaki guliko launched “Watering kiss mint mascut” (March)
    Ezaki guliko launched “Watering kiss mint peach sorbet” (March)
    Ezaki guliko launched “Watering kiss mint white mint” (March)
    Ezaki guliko launched “Watering kiss mint star dust mint” (March)
    Ezaki guliko launched “KOKOCHI peach” (August) Ezaki guliko launched “KOKOCHI mango” (August)

    Major social history

    Sara Takanashi won the Ski jump World Cup for the first time as a Japanese women player
    Tokyo Sky Tree was opened
    Professor of Kyoto University Shinya Yamanaka awarded the Nobel Prise in Physiology Medicine
  • A.D.2013

    Industry History

    Meiji launched “Xylish breath clear mint” (March)
    Lotte launched “Puku-” (March)
    Marukawa seika launched “Chack bukuro Felix gum” (March)
    Marukawa seika launched “Doubutsu syogi gum” (March)
    Marukawa seika launched “Jyuwa jyuwatto co-la gum” (March)
    Marukawa seika launched “Shaun the sheep gum” (March)
    Marukawa seika launched “Felix mizu urania gum” (September)
    Koris launched “Jungle hunter gum” (May)
    Koris launched “Sonomanma power energy fu-sen gum” (May)
    Koris launched “Yakiniku yasan de saigo ni morau gum” (December)
    Ezaki guliko launched “Watering kiss mint cherry rip” (March)
    Ezaki guliko launched “Watering kiss mint tea mint” (March)
    Ezaki guliko launched “Watering kiss mint vanilla mint” (March)
    Ezaki guliko launched “Watering kiss mint black tea mint” (September)
    Ezaki guliko launched “Watering kiss mint milk mint” (September)
    Bourbon launched “Rutein PC gum” (August)

    Major social history

    Professional baseball team Rakuten becomes champion for the first time after since established for 9 years
    The United Nation's cultural organisation has added traditional Japanese food to the UNESCO's Intangible Cultural Heritage list
  • A.D.2014

    Industry History

    Meiji launched “Xylish fruits assorted” (August)
    Lotte launched “Xylitol white” (October)
    Marukawa seika launched “Shaun the sheep marble gum” (March)
    Marukawa seika launched “Felix bottle gum mint flavour” (March)
    Marukawa seika launched “Pazzdora 6 marble gum” (April)
    Marukawa seika launched “Draemon gum” (July)
    Marukawa seika launched “Doraemon marble gum” (July)
    Marukawa seika launched “Dora Q ra no moto gum” (September)
    Marukawa seika launched “Train card gum” (September)
    Marukawa seika launched “Train marble gum” (September)
    Marukawa seika launched “Kaitou joker gum” (September)
    Koris launched “Survival hunter gum” (January)
    Koris launched “Samurai tamashii gum” (February)
    Koris launched “Fue gum box” (March)
    Koris launched “Gum mitsu” (April)
    Koris launched “Sonomanma ichigo milk fu-sen gum” (June)
    Koris launched “Ao ringo gum” (July)
    Koris launched “Bakudan black co-la gum” (November)
    Ezaki guliko launched “Watering kiss mint orange” (March)
    Ezaki guliko launched “Watering kiss mint mix berry” (March)
    Ezaki guliko launched “Watering kiss mint apple” (March)
    Ezaki guliko launched “Eco selection Ice strong mint” (March)
    Ezaki guliko launched “Watering kiss mint mikan” (September)
    Bourbon launched “Fruits samba gum stick” (June)

    Major social history

    Play station 4 was released
    Movie “Frozen” was released
    TV program “Waratte Iitomo” was finished
    One in four of the population went 65 year old.
  • A.D.2015

    Industry History

    Lotte launched “Xylitol oral protect gum” (August)
    Marukawa seika launched “Spy vs Suppai gum” (February)
    Marukawa seika launched “Suppai lemon gum” (March)
    Marukawa seika launched “Ramune marble gum” (March)
    Marukawa seika launched “Kirby's Dream Land gum” (May)
    Marukawa seika launched “ Doraemon Tokkae gum” (July)
    Marukawa seika launched “Kurobe- gum” (July)
    Marukawa seika launched “Franken no moto gum” (September)
    Marukawa seika launched “Youkai watch gum” (November)
    Marukawa seika launched “Youkai watch Marble gum” (November)
    Marukawa seika launched “Youkai watch bottle gum” (November)
    Marukawa seika launched “Thunder bird ah go gum” (November)
    Koris launched “BIkkuri horror seal gum”(July)
    Koris launched “Shyaritto Puru Gum” (December)
    Ezaki Guliko launched “Watering kiss mint peach” (March)
    Ezaki Guliko launched “Watering kiss mint pineapple” (March)
    Ezaki Guliko launched “Watering kiss mint grape and peach eco pouch” (March)
    Ezaki Guliko launched “Watering kiss mint ume sour” (September)
    Ezaki Guliko launched “Watering kiss mint lychee lemon” (September)

    Major social history

    Hokuriku shinkansen between Nagano to Kanazawa was opened
    Japan's Meiji Industrial Revolution was registered as a World Heritage site
    Restoration of diplomatic relations between US and Cuban
    My number IDs to be sent out to households
  • A.D.2016

    Industry History

    Marukawa seika launched “Suika gum” (March)
    Marukawa seika launched “Kaki gouri gum” (March)
    Marukawa seika launched “So-da bottle gum / Japan's national soccer team” (March)
    Marukawa seika launched “Thunder bird ah go pack” (March)
    Marukawa seika launched “Container packaged orange marble gum” (March)
    Marukawa seika launched “Container packaged Ichigo marble gum” (March)
    Marukawa seika launched “Container packaged grapes marble gum” (March)
    Marukawa seika launched “So-da gum / Japan's national soccer team” (May)
    Marukawa seika launched “Doraemon stick gum” (July)
    Marukawa seika launched “Youkai watch grapes gum” (July)
    Marukawa seika launched “Youkai watch kakadu nya gum” (August)
    Marukawa seika launched “Felix 11 gum” (September)
    Marukawa seika launched “Co-la 11 gum” (September)
    Marukawa seika launched “Tsubu tsubu mikan gum” (October)
    Koris launched “Tsunde lemon gum” (September)

    Major social history

    Electric power liberalisation has started
    President Obama visited Hiroshima
    Ari Mohammed died
    Mountain Day was added to national public holiday
    Kochikame was ended
    SMAP announced their split
  • A.D.2017

    Industry History

    Meiji launched “Xylish assort” (August)
    Lotte launched “Non-stick chewing gum pellet and stick shaped memory retention” Food with FunctionalClaims (September)
    Marukawa seika launched “Frozen mango gum” (March)
    Marukawa seika launched “Ichigo marble gum bottle” (March)
    Marukawa seika launched “Monsutoro- gum” (March)
    Marukawa seika launched “Mango gum” (May)
    Marukawa seika launched “Youkai watch co-la gum” (May)
    Marukawa seika launched “Zom B no moto gum” (July)
    Marukawa seika launched “BORUTO gum” (July)
    Marukawa seika launched “Youkai watch fushigi nya gum” (August)
    Marukawa seika launched “Suppai lemon bar gum” (September)
    Marukawa seika launched “Almond gum” (October)
    Koris launched “Abaremawa lemon gum” (March)
    Koris launched “Bikkuri horror seal gum” (July)

    Major social history

    Trump was inaugurated as the US president
    Premium Friday has started
    Figure skater Mao Asada retired
    Yoshihide Kiryu recorded 9.98 seconds on 100 meters
  • A.D.2018

    Industry History

    Meiji launched “Xylish aqua cool / lime cool” (May)
    Marukawa seika launched “Matcha gum” (March)
    Marukawa seika launched “Kakigouri gum strawberry flavour” (March)
    Marukawa seika launched “Hie hie pineapple gum” (March)
    Marukawa seika launched “Flavour disappearing mix gum” (March)
    Marukawa seika launched “Doraemon bar gum” (March)
    Marukawa seika launched “Felix bottle co-la flavour” (September)
    Marukawa seika launched “Rokube- gum” (October)
    Koris launched “Dokkiri horror seal gum” (May)
    Meiji chewing gum launched “Suppai so-da ni goyoujin” (August)

    Major social history

    Shogi player Yoshiharu Habu and Igo player Yuta Ichiyama presented National honour award
    North Korea–United States Hanoi Summit was held for the first time
  • A.D.2019

    Industry History

    Mondelez launched ”Clorets charcoal fresh” (March)
    Mondelez launched “Clorets juicy pop” (September)
    Lotte “Mainichi care gum reduce stress and tiredness” Foods with Function Claims (September)
    Marukawa seika launched “Kachiwari koori co-la gum” (March)
    Marukawa seika launched “Kaiki blue green gum” (March)
    Marukawa seika launched “Cool co-la gum” (May)
    Marukawa seika launched “Chiko chan fu-sen gum ” (July)
    Marukawa seika launched “Chiko chan orange gum” (July)
    Marukawa seika launched “Spicy co-la gum” (September)
    Marukawa seika launched “Double chew gum grape” (September)
    Koris launched “Ereki dinky genki gum” (March)
    Meiji chewing gum “Suppa sugi-ru gum” (September)

    Major social history

    Wrestling player Sahomi Yoshida retired
    Naomi Osaka won the Australian Open Tennis Championships
    Japan’s new imperial era Reiwa was announced It taken from Japanese poetry Manyoshu.

Chewing gum history

  • AD300

    It originated in Mexico.

    It was discovered around 800 A.D. The origin can be traced back to the civilizations of the Aztecs and Mayans who inhabited Central America in what is now south Mexico, Guatemala and Honduras. At that time, there were trees called Sapodilla growing in the area and the people had a habit of chewing a substance, extracted from the tree, which was called chicle and is the origin of chewing gum today.

  • AD800

    Chicle was imported into Spain.

    The Mayan's prosperity reached its peak around 800 A.D and then started to decline. In the 16th century (The first rifles "Teppo" were brought to Tanegashima, Japan.) When the Spanish conquered the area, almost all of the Mayans had disappeared. However, their habit of chewing chicle (human's "chewing instinct") continued after the Spanish invaded and spread among the Spanish immigrants.

  • AD1860

    It then spread from America to the rest of the world.

    Around 1860 A.D.(late Edo period) General Santa Anna who gained prominence in the war between America and Mexico came up with the plan to produce rubber made from chicle which was tried without success. However, he was amazed by the wonderful texture, and the benefit of whitening teeth, and started selling candy-like substances made from unsweetened chicle. After his troops supported him he added sugar to the substances and sold them in America where they got especially popular. Some were flavoured with mint as well as cinnamon and widely accepted all over the world.

  • AD1916

    Japanese of chewing gum

    It was in Taisho 5 (1916) when chewing gum was imported for the first time into Japan and around Showa 3 (1928) companies such as Masaki and Shinkouseika started selling their product domestically. However, at the time it wasn't sold successfully as it wasn't compatible with the Japanese diet. During World War II, chewing gum was included in the food rations of American soldiers. In Showa 20 (1945), at the end of the war, American chewing gum was rapidly accepted by the Japanese as a new fashion and a lot of people adopted it along with the westernization of their lifestyle. Manufacturing process of chewing gum began.

Manufacturing process of chewing gum

The ingredients of
the base of chewing gum

The ingredients of the base of chewing gum. The base of chewing gum
means the substance that's left after you finishing chewing.
What is the ingredient of the base of chewing gum called chicle?
It is the concentrate that the Mayans of Central America used to chew. The main ingredient of chewing gum, chicle, is harvested from Sabodila trees.
Sap is collected Sap is collected from trees that belong to 'Akatetsu' (Sapotaceae) 'Kyoutikutou' (Apocynaceae) 'Kuwa' (Moraceae) and 'Toudaigusa' (Euphorbiaceae) in systemic botany. They grow in Central and South America and south-east Asia and the common sap is chicle.To collect it, carve a v-shape in the trunk at from the bottom to the top and place a container above 1 meter from ground level..This reddish substance when boiled is the plant sap which is the base of chewing gum.
Vinyl acetate Vinyl acetate is a substance that is transparent. Undissolved it is also tasteless and odourless. It was invented in Germany in 1912.When used in chewing gum it must pass the high standards of the Food Safety Authority.This plant sap is the base of chewing gum and makes it softer and gives it excellent texture. It has passed several recognized safety tests.
Ester gum Ester gum It is used for improving the texture. It has passed several recognized safety tests.
Polyisobutylen Polyisobutylen is used for adding elasticity. It has passed several recognized safety tests.
Calcium carbonate Calcium carbonate is used to prevent the chewing gum becoming too soft and breaking down.
Sweeteners Sweeteners: Cane sugar, glucose, and starch syrup are used.These days Maltitol, Xylitol are also used.
Softener makes Softener makes the entire chewing gum soft and gives it a nice texture.Softener is made of water and glycerin and only one that has passed several tests can be used.
Flavour Natural plant essential oil is the core of the flavour. The most popular mint flavours are peppermint (Western mint, Japanese mint) and spar mint(Dutch mint) and each of their plant oils are extracted by steam distillation.Citrus flavour such as lemon and orange are also extracted by steam distillation from fruits.
Peppermint You must think of the taste of chewing gum when you hear "Peppermint". You feel like your mind is refreshed even by only smelling peppermint. This effect has been known for long time ago and is written in The Herb Book of the 16th century. "The smell makes human beings happy". Ever since peppermint flavoured chewing gum was introduced in 1880, it became the primary taste of chewing gum. Even today it is the most popular flavour of chewing gum.

Chewing Gum Day?

June 1st is Chewing Gum Day.

It is the day to re-think the importance of chewing and was established by the Japan Chewing Gum Association in June, Heisei 6 (1996). We hope many people will think about the importance of chewing, health, and manners in modern times.

Teeth strengthening celebration (hagatame no syuku).
During the Heian era, New Year's day and 1st of June were called the days of hagatame and people wished their family a long healthy life whilst eating rice cakes. At the time, it was said that the key to a long healthy life was to keep teeth strong. As the diet changed, it is said, the human chewing muscles weakened. In these years, people got to know more about the effects and benefits of chewing gum. There are a lot of benefits proven from studies and tests such as preventing bad breath, and drowsiness. Improve concentration and activating the brain, strengthening jaws and teeth, and even the possibility of losing weight.
Chewing Gum Day event
●hagatame no gishiki
Teeth strengthening ceremony (hagatame no gishiki) : It's performed by women wearing traditional twelve-layered ceremonial kimono (juuni hitoe) that attracts people's attention. It uses exactly the same 12 ingredients as used in the Heian period (see above #46).
●At the learning booth
At the learning booth we asked people to measure their bite force.
●Grab as much as you can, Rock /Scissors/ Paper
Winners can grab as much chewing gum as they can. It was popular.
●Out side trash collectors
In order to emphasize manners we put up the message "No dumping litter" and picked up rubbish around the place.
●Chewing gum quiz
We gave a prize of chewing gum to the winners of a 'true' or 'false' quiz.

Types of chewing gum

Because of chewing gum's distinct features, it can be combined with a lot of different ingredients and made into various shapes. On top of that, if we count each different flavour and scent the number of products is unlimited.

Bubble gum
It doesn't matter what the shape, anything that can be blown into a bubble can be called bubble gum (possibly sugar coated).
Stick chewing gum
Usually it is flat but there are also block shapes. (bubble gum is not included.)
Sugar coated gum
It's surface is coated with sweetener and there are pellet shapes. It became more popular after 1990.

Apart from these, there are products mixed with chewing gum such as jam, candy, or powder.

Many kinds of taste

Although mint and fruit are the typical taste of chewing gum, there are also spice, coffee and coca cola flavoured chewing gum.

Mint flavour peppermint and spearmint
Fruit flavour Orange, lemon, apple, melon, cherry, plum, grape, raspberry, strawberry.
Spice flavour cinnamon, licorice etc..
Others coffee, coca cola, green tea, black tea, wine.
Types of sweetener

There is two core types of sweeteners. One called "Sugar type" which made with cane sugar or glucose sugar the other called "Sugar free type" which is made with maltitol or xylitol.

Chewing health

Chewing function

digestive system

chewing

habit of chewing well

production of saliva

secretion of saliva and improved digestion.

secretion of parotin.

anti-aging by secretion hormones.

  • ●improves digestion and removes burdens from stomach and intestine.
  • ●strengthen stomach and intestine.
  • ●prevention of diabetes. promotion of enzymes.
  • ●It keeps your oral cavity clean by the anti-bacteria function in saliva.
  • ●prevent oral odour (bad breath).
  • ●prevent dementia. boosts metabolism.

Neurological system

stimulants to the brain cells.

Activate brain by stimulation.

Improves blood circulation and runs brain faster.

Improve the efficiency of studying and tasks.

  • ●Beneficial to prevent sleepiness while driving, studying, night work.
  • ●Good for de-stressing, refreshing.
  • ●relax your mind .
  • ●improves exercise capacity.

skeletal function

roots of a tooth

Strengthening roots of teeth

jaw

Development of jaw

  • ●Make teeth clean.
  • ●Get rid of plaque.
  • ●Regular teeth.
  • ●Strengthening gum.
  • ●Increase instant power.
  • ●Increases volume of voice and impoves enunciation.

Habit of chewing

Learn the habit of chewing

The research of elementary school students in Kanagawa prefecture revealed that the function of chewing has been dramatically weakened because they tended to eat softer food more often. For the children who had lost the habit of chewing a wide range of food, we strongly suggested the need of prompt improvement to their diet.

Investigation : Investigation of chewing, counting of chews and distribution of the number of children.

Number of bites and distribution of number

Divide students into three groups.

Strengthen their jaws by chewing food over 900 times.
A Study of chewing for elementary school students in Kanagawa prefecture. (Professor Saito University of Kanagawa dentistry) chewing during their schoo lunch is below 700 times. three of four of the students younger don't have the ability to chew.

Less than 700 meals

3 out of 4 elementary school students Non-biting, non-biting children

School lunch menu and number of chews.

The cause of this is that they tend to wash down food with milk.

The hard texture of the food is important. learn how to chew rhythmically. First at home, have meals with your parents and learn how to chew rhythmically. Chewing well begins with the meals at home. each chewing gum count 500 chews.
Restoration of a hard texture diet.
Make it your habit to chew gum daily.

A warning to the jaws of modern human beings. The diet that promotes the importance of chewing has been forgotten. The eating experiment from when Princess Himiko lived until modern times proves that "Chewing" keeps the oral cavity clean and improves the metabolism of teeth and jaw function and also our entire well being.

Students chew only half of the amount of time as before the war.
The number of chews and length of eating the restored diet.
Restoration of hard texture food.
The hardness of staple food, is different depending on the era.

The recommended number of chews.

*Oden 2: The number of times a gum (3g) has been chewed until it has been tasted and discarded.
Number of chewing times: Number of edible portions (eatable portions) per 10g

Q&A

  • Q.Why does the bubble gum blow up?
    A.tiny threads of fibres intertwine together and stretch so that when you blow in it makes bubbles.
    The base of chewing gum is intertwined threads of fibres and it looks like a fishing net when you look at it through an electron microscope. The mesh of stick chewing gum is weak so that you can't blow in without breaking it. However, for bubble gum it has long and strong threads and it is easy to stretch so that's why you can make a bubble when you blow in.
  • Q.What is the difference between bubble gum and stick gum?
    A.It's the ingredients. Bubble gum contains polyvinyl acetate so it blows well.
    Stick gum contains plant sap such as chicle whereas bubble gum doesn't. Polyvinyl acetate can be used in stick gum but it has to be one that has the ability to make a strong structure.
  • Q.Why does it melt when we chew it with chocolate?
    A.The oil cacao butter melts it.
    Chewing gum is made to be the right texture with the temperature inside of mouths. On the other hand chocolate contains cacao butter which melts with the temperature inside of mouths. That's why when you eat them together, the oil makes the chewing gum soft and it melts. This happens with other food so try not to eat with other food.
  • Q.I swallowed chewing gum accidentally. Is it all right?
    A.It's OK as it will likely pass out of the body.
    Do not swallow and be sure to rap it before you throw it away.

Study

Research paper
〜Function and Benefits〜
coming soon...
Research paper
〜Remove odour〜
coming soon...
Research paper
〜Awaken〜
coming soon...

Member company

  • クラシエ
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  • meiji
  • 森永
  • モンデリーズ・ジャパン
  • ロッテ
  • カクダイ製菓
  • マルカワ
  • 明治チューインガム
  • グリコ
  • コリス
  • チーリン
  • パイン
  • 浜田食品
  • フルタ
  • リリー
  • ノザキ製菓
  • 名糖アダムス

Statistics of chewing gum
Production and selling price of chewing gum.

(Unit) Amount : a ton price : hundred-million yen year on year : percent
  Production number (year on year) Production price (year on year) retail price (year on year)
A.D.1989 36000 (107.5) 850 (114.9) 1210 (114.2)
A.D.1990 38000 (105.6) 960 (112.9) 1360 (112.4)
A.D.1991 43000 (113.2) 1100 (114.6) 1560 (114.7)
A.D.1992 45000 (104.7) 1155 (105.0) 1640 (105.1)
A.D.1993 46000 (102.2) 1200 (103.9) 1700 (103.7)
A.D.1993 46000 (102.2) 1200 (103.9) 1700 (103.7)
A.D.1994 45300 (98.5) 1169 (97.4) 1670 (98.2)
A.D.1995 45500 (100.4) 1192 (102.0) 1703 (102.0)
A.D.1996 44200 (97.1) 1158 (97.1) 1654(97.1)
A.D.1997 45600 (103.2) 1205 (104.1) 1721 (104.1)
A.D.1998 45600 (100.0) 1213 (100. 7) 1733 (100.7)
A.D.1999 44700 (98.0) 1190 (98.1) 1700 (98.1)
A.D.2000 43600 (97.5) 1161 (97.6) 1660 (97.6)
A.D.2001 43600 (100.0) 1173 (101.0) 1676 (101.0)
A.D.2002 44000 (100.9) 1207 (102.9) 1724 (102.9)
A.D.2003 45800 (104.1) 1310 (108.5) 1871 (108.5)
A.D.2004 46100 (100.7) 1317 (100.5) 1881 (100.5)
A.D.2005 44300 (96.1) 1278 (97.0) 1826 (97.1)
A.D.2006 42600 (96.2) 1172 (97.3) 1723 (94.4)
A.D.2007 41240 (96.8) 1140 (97.3) 1677 (97.3)
A.D.2008 39140 (94.9) 1099 (96.4) 1616 (96.4)
A.D.2009 38010 (97.1) 1070 (97.4) 1580 (97.8)
A.D.2010 37590 (98.9) 1050 (98.1) 1540 (97.5)
A.D.2011 35870 (95.4) 982 (93.5) 1435 (93.2)
A.D.2012 33130 (92.4) 910 (92.7) 1325 (92.3)
A.D.2013 30220 (91.2) 825 (90.7) 1220 (92.1)
A.D.2014 29020 (96.0) 778 (94.3) 1150 (94.3)
A.D.2015 27780 (95. 7) 751 (96.5) 1113 (96.8)
A.D.2016 26670 (96.0) 715 (95.2) 1058 (95.1)
A.D.2017 25200 (94.5) 680 (95.1) 1005 (95.0)
A.D.2018 24350 (96.6) 655 (96.3) 970 (96.5)
A.D.2019 23,300(95.7) 630(96.2) 930(95.9)