Chewing gum chronology

  • A.D.1960

    Industry History

    Major corporations and different industries break into the chewing gum market.
    The Japan Chewing Gum Association is was etablished.
    Haris Yamamoto Sayoji becomes chairman.
    The main office is 2-1 Kandatacho, Chiyodaku (Kingutorisugamu Limited Company)
    Haris, announced sales of four hundred eighty million yen in December of the previous year (January)
    Ezaki Guliko, break into the chewing gum market with “Jyu-shi”, “Supea minto” and in April launched “Green”.
    Meiji chewing gum established (June)
    Lotte launched “Cool mint” (20 yen)
    (June)
    Japan Chewing gum Assosiation held negotiations about glucose consumer demand with Ministry of food (July)
    Kanroame honpo break into the chewing gum market (August)
    Japan chewing gum association organised The free trade union committee (August)
    Chirin Seika established (September)

    Major social history

    Morinaga seika launched “Disney gum”
    Anpo Jyoyaku (treaty of mutual cooperation and security)protest
    Started broadcast colour TV
    Darko-Chan doll boom
  • A.D.1961

    Industry History

    Displayed “wrap used gum and throw away” on all products
    Sun-Star break into the chewing gum market.
    (May)
    Fujiya break into the chewing gum market.
    (May)
    US manufacturing invested and Meito Adams established(August)

    Major social history

    Lotte launched a ten million yen prize promotion
    Warner Lambert Co.
    launched the first pellet shaped chewing gum “Chiclet”
    Gagarin became the first human in space, made an orbital flight.
    JAS logo was introduced
  • A.D.1962

    Industry History

    Chewing gum consumption increased by 40% from the previous year (April)
    Lotte launched “Coffee gum”(20 yen)
    (November)

    Major social history

    Haris launched “Coffee gum”
    Haris signed a sponsorship deal with Olympics
    Maruyama seika launched “Felix gum”
    Cuban Missile Crisis
    Unjustifiable Premiums and Misleading Representations
    Act against Unjustifiable Premiums and Misleading Representations
  • A.D.1963

    Industry History

    Wappen emblem boom
    Ezaki Guliko launched “Tetsujin 28 gol gum”

    Major social history

    Mitsui Miike Coal Mine disaster
    Assassination of U.S.President John F.Kennedy
    Liberalization of the sugar
  • A.D.1964

    Industry History

    Takeo Shigemitsu becomes the new chair man of The Japan Chewing Gum Association (April)
    Kanebou bouseki merge with Haris and becomes Kanebou Haris (April)
    Marukawa seika obtained exclusive license of “X gum” (August)

    Major social history

    Tokyo Olympic was held
    To-kaido- Shinkansen Line service was opened
    Overseas travel was deregulated
  • A.D.1965

    Industry History

    Increasing competition in Anime character gum Morinaga seika launched “Orange gum” (March)
    Lotte launched “Mr.
    Giants gum” (April)
    Ezaki Triko launched “Pappy gum” (June)
    Kanebou Haris launched “Chewing bon gum”
    Kabaya li-fu launched “Big free gum”
    Morinaga seika launched “TV gum 3D cartoon with origami”
    Morinaga seika launched “Top star gum”

    Major social history

    Japan‐Republic of Korea Basic Relations Treaty was signed
    Sin-Itiro Tomonaga was presented the Nobel Prize
  • A.D.1966

    Industry History

    Lotte launched “Maguma taishi gum” (November)

    Major social history

    The Black Mist Scandal occurred in the national assembly
    The Beatles visited Japan
    The population reached one hundred million
  • A.D.1967

    Industry History

    Kanebou Haris launched “Sour Haris gum” (January)
    Shisuko launched “Ultraman fu-sen gum” (January)
    Shisuko launched “Kaibutsu bu-suka fu-sen gum”(May)
    Fujiya launched “Pa-man gum” (May)
    Meiji seika launched “Puchi gum” (May)
    Lotte launched “Ougon batto gum” (August)
    Lotte launched “Kaijyu ouji gum” (November)
    Ezaki guliko launched “Suporo gum” (December)

    Major social history

    Warner Lambert Co.
    launched “denteen”
    Six-Day War as known as War or Third Arab-Israeli War was started
    Prime minister Sato announced the three antinuclear principles
  • A.D.1968

    Industry History

    Lotte launched “Takeru fu-sen gum” (March)
    Kanebou Haris launched “Fu-sen gum” (July)
    Lotte launched “Bon bon” (September)
    Lotte launched “Chibikko bero gum” (November)
    Shisuko “Konto 55 gou fu-sen gum” “New Gegege no Kitaro fu-sen gum” launched (December)

    Major social history

    Yasunari Kawabata was awarded the Nobel Prize in literature
    300 million yen robbery incident
    Return of Ogasawara island after 23 years
    Basic Act on Consumer Policies established
  • A.D.1969

    Industry History

    Lotte launched ”Youkai ningen bemu gum” (January)
    Shisuko launched “Sabuto ichitori monohikae fu-sen gum” (April)
    Lotte launched “Tiger mask gum” (October)
    Sodium cyclamate was banned (October)
    Shisuko launched “Akko chan’s secret fu-sen gum” “Jyu-do icchokusen fu-sen gum” (December)

    Major social history

    Tokyo-Nagoya Expressway was build
    Apollo 11 succeeded in landing on the moon’s surface
  • A.D.1970

    Industry History

    Foreign companies such as Wrigley aimed for launch in Japan Shisuko and Kobito “Menyaro gum” conflict
    Furuta seika launched “Cool bon” (February)
    Morinaga seika launched “Sukassyu” (April)
    National Fair trade control of chewing gum was established
    Takeo shigemitsu becomes chair man of Lotte.
    (May)
    Shisuko launched “Nyamero gum” (May)
    Shisuko launched “Norakuro bubble gum” (October)
    Lotte launched “Kick no oni” (October)
    Shisuko launched “Harenchi gakuen gum” (December)

    Major social history

    Kanebou haris launched “Chu-chu-“
    the Osaka-Kansai Japan Expo was held Japan Airlines Flight 351 Yodo hijacking incident
    First KFC was opened in Japan
  • A.D.1971

    Industry History

    Kanebou Haris announced US reverse landing plan (February)
    Prize promotion was restricted based on The fair competition code about restrictions on the premiums (February)
    Lotte launched “Ultraman gum”, “Jungle daitei gum” (April)
    Jintan “Spy Z fu-sen gum hashire kotaro fu-sen gum” (April)
    Furuta seika launched “Andelsen monogatari gum” launched (March)
    sales tie-up between Meiji Seika and Wrigley (June)
    Campain was held to raise import duties by 35% and approved.
    (June)
    import liberalization of chewing gum((July)

    Major social history

    Foreign travellers reached over one million.
    First Macdonald’s in Japan was opened in Ginza
    Cup noodles was released
  • A.D.1972

    Industry History

    Lotte launched “Tetsuwan atom gum” (January)
    Lotte launched “New bon bon gum” (March)
    Major manufacturer voluntary stopped using “phthalate ester” (June)
    Lotte launched “Ultra seven” (August)
    Kanebou Haris launched “Chewing bon” (November)

    Major social history

    Sapporo winter olympic was held
    Asama Sansou incident
    US returned control of the Ryukyu Islands
    Restoration of diplomatic ties between Japan and China
  • A.D.1973

    Industry History

    capital liberalisation of chewing gum industry (May)
    Fruta seika launched “Kikaida 01 gum”(September)

    Major social history

    Kanebou Haris premium stick gum series launched
    Oil shock
    Sadaharu Ou got the triple crown
    Reona Esaki awarded the Nobel Prize
    100% capital liberalisation of confectionery manufactiuring
    GATT Tokyo round was held
  • A.D.1974

    Industry History

    Lotte launched “Inazuman candy gum”, “Dororoenmakun gum”, “Dokonjyo gear gum” (March)
    Lotte launched “Uchu senkan Yamato gum” (December)
    Morinaga seika launched “Sunkisuto gum”

    Major social history

    Soldier Hiroo Onoda returned to Japan after 30 years
    First Seven-Eleven store was opened
    Annual Produce of confectionary reached over 1 trillion yen
  • A.D.1975

    Industry History

    Chewing gum fair competition code of labelling was operated (September)
    Writing of the name “Japan Chewing gum Association ” was changed (September)

    Major social history

    The office of the Japan Chewing Gum Association was moved to Tomita building Ginza 8 come
    Queen Elizabeth was visited
    Second baby boom
    Okinawa Ocean Expo was held
  • A.D.1976

    Industry History

    Lotte launched “Ume gum” (March)
    Furuya launched “Norakuro fu-sen gum” (April)

    Major social history

    Japan Chewing gum Association made leaflet “Story about chewing gum” for advertising
    Kanebou Haris launched “Haris gum”
    Great hit of “Oyoge! Taiyaki kun”
    Lockheed bribery scandal
  • A.D.1977

    Industry History

    19th National Confectionery Expo in Shizuoka (February)
    Lotte launched “Joint robo gum” “Rika chan gum” (February) issue

    Major social history

    “Kanebou Haris” changed their name to “Kanebou foods”
    Morinaga seika launched “Haming gum”
    Lotte launched “Guttento”
    Warner Lambert Co launched “Toraidento”
    Sadaharu Ou break the home run world record
    Japan Airlines Flight was hijacked
    Geostationary Meteorological Himawari was launched
    Antioxidant in food additive (BHT)
  • A.D.1978

    Industry History

    Lotte launched “Babuappu” (February)
    Ezaki guriko launched “Gag meito fu-sen gum” (December)

    Major social history

    Kanebou foods launched “Play gum”
    Bubble gum competition started
    Ikebukuro Sunshine 60 was opened
    Narita airport was opened
    Harajyuku “Takenoko zoku” appeared
    Ministry of Agriculture, Forestry and Fisheries was organised
  • A.D.1979

    Industry History

    Ezaki guliko launched “Uranaikko fu-sen gum” launched (April)
    Warner Lambert Co launched “Babblicious” (May)
    Korisu launched “Co-la fu-sen gum” (June)
    Posters about prevent sleepiness for drivers was made and distributed to stations and transportation (July)
    Kabaya launched “Big one gum” (August)

    Major social history

    The first summit conference was held in Tokyo
    Great hit of the shooting video game “Walk man”
  • A.D.1980

    Industry History

    tariff of chewing gum decreased to 40% from 30%.
    sugar-free gum decreased to 10% from 25% in 8 years (April)
    Kanebou foods launched “Babuko”

    Major social history

    Kabaya launched “Delax big 1 gum”
    Lotte launched “Quick enchi”
    Iran-Iraq war was begun
    Moscow olympic was held
    Japan boycot, becomes world’s no.
    1 automobile production
  • A.D.1981

    Industry History

    Kanebou foods launched Iran-Iraq war was begun“Suporutasu” (March)
    Lotte launched “Cinnamon” (March)

    Major social history

    Kobe Port Island Expo was held
    Kenichi Fukui awarded the Nobel Prize in Chemistry
  • A.D.1982

    Industry History

    Ministry of Agriculture, Forestry and Fisheries “Food week” Kawasaki signed a sponsorship deal with Kyoto (March)
    Meiji Chewing gum launched “10 yen yasan” (April)
    Lotte launched “Blueberry gum” (November)

    Major social history

    The Fair Trade Commission recognised chewing gum in antitrust law
    Tohoku Jyoetsu Shinkansen was built
    500 yen coins were issued
  • A.D.1983

    Industry History

    Tariff rate went 30% for chewing gum, 10% for sugar-free gum (April)
    Meiji seika launched “Fu” (May)
    Ministry of Agriculture, Forestry and Fisheries “Food week” Tokyo signed a sponsorship deal with Kita Kyusyu (October)

    Major social history

    Lotte launched “Black black”, “Furabono”, “Free zone”
    Tokyo Disney Land was opened
    Nintendo “Famicon” was released
    Ministry of Health, Labour and Welfare recognised 11 ingredients including aspartame as food additives
  • A.D.1984

    Industry History

    Sponsorship deal with 20th National Confectionery Expo in Tokyo was signed
    Notices “The Science of Chewing Health” were distributed in elementary and junior high schools(October)
    Sponsorship deal with Ministry of Agriculture, Forestry and Fisheries “Food week” Kyoto (October)

    Major social history

    NHK satellite broadcasting started
    Notes that Yukichi Fukuzawa, Inazou Nitobe, Soseki Natsume were printed issued
  • A.D.1985

    Industry History

    Warner Lambert Co.
    )
    launched ”Clorets” in Japan (January)
    Meiji seika launched “Wata gum” (January)
    Leaflet for consumer “Naruhodo the chewing gum” was made (April)
    The Ministry of Agriculture, Forestry and Fisheries “Food week” Okayama signed a sponsorship deal with Kobe (October)
    Tariff rate of sugar-free gum decreased 8% from 10% / Pain launched “Donguri gum”

    Major social history

    Japan airline crashed into mount Osutaka
    Population of Japan reached one hundred twenty million
    NTT and JT organised a private company
    National Confectionery Association was formed
  • A.D.1986

    Industry History

    Lotte launched “Paratino-su fu-sen gum” (August)
    Lotte launched “No-time” (October)

    Major social history

    Equal Opportunity and Treatment between Men and Women in Employment act was enforced
    The Chernobyl nuclear reactor disaster
    Mount Mihara eruption
  • A.D.1987

    Industry History

    Ezaki Guliko launched “Kiss mint gum” (May)
    Claimed for batch display of “Gum base” and “Softener” as full description of food additives (September)
    Ministry of Agriculture, Forestry and Fisheries “Food week” Kobe signed a sponsorship deal with Mie (October)

    Major social history

    7 of JR groups organised a private company
    Susumu Tonagawa awarded the Nobel Prize in Physiology or Medicine.
  • A.D.1988

    Industry History

    Lotte chewing launched power gum “Gums” (March)
    Meiji chewing gum launched “Suppai gum ni goyo-jin” (September)

    Major social history

    Great hit of Dragon quest 3
    Seikan tunnel was built Recruit scandal
  • A.D.1989

    Industry History

    Tariff rate of sugar-free gum decreased 5% from 8% (April)
    Sponsorship deal with 21st National Confectionery Association in Matsue was singed (April)

    Major social history

    3% of consumption tax was started
    Demise of the Emperor Showa
    Tiananmen Square Incident
  • A.D.1990

    Industry History

    Ministry of Agriculture, Forestry and Fisheries started exhibition of chewing gum at “Consumption’s room” (March)

    Major social history

    East and West Germany unification
    Bobble collapse
  • A.D.1991

    Industry History

    Ezaki Guliko launched “Kiss mint gum resort” (April)
    Batch display of “Gum base” and “Softener” was recognised.(July)

    Major social history

    Mount Unzen pyroclastic flow was occurred
    Home Appliance Recycling Act went into effect
    New Tokyo Metropolitan Government Building was built
    Import liberalization of beef and oranges
  • A.D.1992

    Industry History

    Lotte provided “Chu-in gum” to Traffic Safety Association for free (April)
    New mesurement act went into effect.
    description of number of the chewing gum was continued(May)
    Lotte launched “Masukatto” (November)
    Furuta seika launched “Thunder bird gum” (30 yen)

    Major social history

    To-kaido Shinkansen “Nozomi” was built
  • A.D.1993

    Industry History

    Lotte “Green gum” and “Cool mint” other 9 products sold for 100 yen (June)
    Moral transport association started to put up posters in stations all over Japan to prevent littering chewing gum (June)
    Marukawa seika renew the design of “Felix gum” (10 yen)
    (July)
    Ezaki guliko launched “Tsubu tsubu gum”(Strawberry, melon, grapes, lemon)
    (October)
    Burubon break into the chewing gum industry “Haimente”, “Chaimu”, “Nodo gum”, “Strong punch” were launched (November)
    Lotte, Food for Specified Health Uses “Guttento” launched (December)
    Kanebou foods and Bell foods tie-up and established Kanebou foods.
    Furuta seika launched “Aino wakakusa monogatari Nan to Joh sensei gum” (30 yen)
    Furuta seika launched “Musekinin kanchou Taira- gum” (30 yen)

    Major social history

    Professional soccer Japan league was opened
    Prime minister Hosokawa cabinet was organised
    Soccer world cup “Tragedy of Doha”
    Rice was imported from Thailand on an emergency basis
  • A.D.1994

    Industry History

    Lotte sugar-free gum “Furabono sugar less gum” and “Blueberry sugar less gum” were launched (February)
    Chewing gum day was established on the 1st, July (March)
    Sponsorship deal with 22nd National confectionery Expo in Kanazawa was made (April)
    1st event of “Chewing gum day” was held at Shibuya 109 Square (June)
    Japan Chewing gum Association, joined community Clean up activity (from July)
    Ezaki Guliko launched “Tsubu tsubu gum” (sugar free)
    Furuta seika launched “Blue suharto katto gum” (100 yen)

    Major social history

    Chiaki Mukai becomes the first Japanese women astronaut
    Kansai International airpot was opened
    Kenzaburou Ooe rewarded the Nobel Prize
  • A.D.1995

    Industry History

    Tariff rate of chewing gum went 24% (April)
    Ministry of Agriculture, Forestry and Fisheries held the first “Week of chewing gum” exhibition at “Consumer’s room” (May)
    Second event of “Chewing gum day” was held at Laforet Harajyuku (June)
    Ezaki Guliko launched “Akuatika” launched (October)
    Lotte launched “Sweetie” (November)

    Major social history

    Han‐Shin Awaji Earthquake disaster
    Sarin gas attack on the Tokyo subway
    Windows 95 was released
    Act of Stabilization of Supply , Production, distribution, and sell were liberalized
  • A.D.1996

    Industry History

    Ministry of Agriculture, Forestry and Fisheries held the second “Week of chewing gum” exhibition at “Consumer’s room” (May)
    The third event of “Chewing gum day” was held in Dear Mall Osaka Ds Square (June)
    Joined to environment activity in 6 areas (From August)

    Major social history

    Yoshiharu Habu took his title match
    Attack on the Japanese embassy in Peru
    Great hit of Nike air max
  • A.D.1997

    Industry History

    Ezaki Guliko launched “Kiss mint gum white” as a food for specified health uses (February)
    Ezaki Guliko launched Xylitol contained “Dental care”, “Diet” (March)
    Xylitol was newly recognised as a food additive (April)
    Use of calcium carbonate amount was changed to 10% from 2%(April)
    Ministry of Agriculture, Forestry and Fisheries held the third “Week of chewing gum” exhibition at “Consumer’s room” (May)
    The fourth event of “Chewing gum day” was held at Nagoya Meitetsu Seven(June) Lotte launched xylitol added chewing gum “Xylitol gum”(May)
    Meiji seika launched xylitol added chewing gum “Ice mint gum” (June)
    Bourbon launched “Ice Mint Gum” with xylitol (June)
    Joined environment activity in 2 areas (from October)

    Major social history

    Consumption tax was increased to 5% from 3%
    Hokkaidou takuhoku bank had bankrupt
    Tokyo Port Aqua line was opened
  • A.D.1998

    Industry History

    Ezaki guliko launched “Xylet’s” (February)
    Sponsorship deal with 23rd National confectionery expo in Iwate was signed (April)
    Joined environment activity in 5 areas (from April)
    5th event of “Chewing gum day” was held at Shibuya Parko (June)
    Bourbon launched “Comuni case gum” (July)

    Major social history

    Ministry of Agriculture, Forestry and Fisheries held the 4th “Week of chewing gum” exhibition at “Consumer’s room”
    Winter Olympic in Nagano was held
    Akashi kaikyo bridge was built
    Japan appeared the first match in World Cup France
  • A.D.1999

    Industry History

    Joined to environment activity in 8 areas (from April)
    6th event of “Chewing gum day” was held at Shibuya Parko (June)
    Ministry of Agriculture, Forestry and Fisheries held the 5th “Week of chewing gum” exhibition at “Consumer’s room” (September)
    Ezaki guliko launched “Xylifresh” (November)

    Major social history

    The criticality accident at the nuclear fuel occurred for the first time in Japan
    Global population reached 6 billion
    Tokyo Governor Ishihara was elected
  • A.D.2000

    Industry History

    “Chewin gum day” was recgonised by National Anniversary Association (February)
    Ezaki Guliko launched “Shock wave” (March)
    Revision of The Law Concerning Standardization, etc.
    of Agricultural and Forestry Products (JAS)
    Description of expiry date and storage instructions became omittable.
    (March)
    Warner Lambert Co launched “Licarudento” as a food for specified health uses (May)
    7th event of “Chewing gum day” was held at Shibuya Paruko (June)
    The office of Japan Chewing gum association moved to JB building Shinbashi 6 chome (July)
    Ministry of Agriculture, Forestry and Fisheries held the 6th “Week of chewing gum” exhibition at “Consumer’s room” (September)
    Joined to environment activity in 1 area (October)

    Major social history

    New two thousand yen note that has Murasaki shikoku printed was issued
    Subway Hibiya line derailment accident was occurred
    Hideki Shirakawa awarded the Nobel Prize Chemistry
    food poisoning incident of the major company was became a large public concern
  • A.D.2001

    Industry History

    Ezaki guriko launched “Umino sawayaka mint, Midori no sawayaka mint” (February)
    Description regarding genetically modified food becomes mandatory (April)
    TV advertisement to prevent littering was broadcast on TV in Tokyo, Osaka, Nagoya.
    Posters were distributed to the local government.
    (From May)
    The 8th event of “Chewing gum day” was held at Big Man space in Umeda, Tokyo (June)
    Joined to environment activity in 6 areas (from August)
    Ministry of Agriculture, Forestry and Fisheries held the 7th “Week of chewing gum” exhibition at “Consumer’s room” (August)
    The website of Japan Chewing gum Association was established (October)

    Major social history

    Tokyo Disney Sea and Universal Studio Japan was opened
    Crown Princess Masako gave birth to her first child
    September 11 attacks in the US
    Ryoji Noyori awarded the Nobel Prize in Chemistry
  • A.D.2002

    Industry History

    Lotte launched “Xylitol gum” with bottle packaging (March)
    Description regarding potential allergens becomes mandatory (April)
    Joined to environment activity in 15 areas (from April)
    The 9th event of “Chewing gum day” was held in Meitetsu Merusa in Nagoya (June)
    Ministry of Agriculture, Forestry and Fisheries held the 8th “Week of chewing gum” exhibition at “Consumer’s room” (August)

    Major social history

    Pfizer Inc.launched “Clorets X P”
    Japan, Korean World cup was held
    Koichi Tanaka awarded the Nobel Prize in Chemistry
    Masatochi Koshiba awarded the Prize in Physics
    Abduction victims returned from North Korea
  • A.D.2003

    Industry History

    Meiji seika launched “Xylish gum” with bottle packaging (Febryary)
    Ezaki Guriko launched “Watering kiss mint gum” (March)
    Joined the first “No littering summit conference” in Kobe (March)
    Joined to environment activity in 18 areas (from April)
    Ezaki guriko launched “Posukamu” which contains “Pos-Ca” one of the food for specified health uses (May)
    The 10th event of “Chewing gum day” was held in front of Tokyo fuji TV (June)
    Ministry of Agriculture, Forestry and Fisheries held the 9th “Week of chewing gum” exhibition at “Consumer’s room” (August)
    Ezaki guriko launched “Poskamu” with bottle packaging (September)

    Major social history

    Cadbury Japan launched “Whiteen”
    SARS was appeared in Asia
    UK, US Iraq war was occurred
    Hanshin tigers won their league championship in 18 years
  • A.D.2004

    Industry History

    Bourbon launched “Super hana dodo gum” with bottle packaging (January)
    Joined to environment activity in 9 areas (from April)
    The 11th event of “Chewing gum day” was held at Big Man space in Umeda, Tokyo (June)
    Ministry of Agriculture, Forestry and Fisheries held the 10th “Week of chewing gum” exhibition at “Consumer’s room” (August)

    Major social history

    Mid Niigata Prefecture Earthquake
    Professional baseball team Tohoku Rakuten was established
    Traceability System for beef was enacted
  • A.D.2005

    Industry History

    Ezaki Guliko launched “Posukamu pauchi” (March)
    Joined to environment activity in 10 areas (from April)
    Joined the 2nd “No littering summit conference” at the House of Representatives building (May)
    The 12th event of “Chewing gum day” was held in front of Tokyo Fuji TV (June)
    Ministry of Agriculture, Forestry and Fisheries held the 11th “Week of chewing gum” exhibition at “Consumer’s room” (August)

    Major social history

    Aichi Expo was held
    Chubu International airport was opened
    Derailment accident of JR Fukuchiyama line
  • A.D.2006

    Industry History

    Joined to environment activity in 9 areas (from April)
    The 13th event of “Chewing gum day” was held in front of Kanayama station in Nagoya (June)
    Kanebou foods launched “Otoko kaoru” that has contains rose menthol (July)
    Ministry of Agriculture, Forestry and Fisheries held the 12th “Week of chewing gum” exhibition at “Consumer’s room” (August)

    Major social history

    Japan become World Baseball Classic champion
    Torino Winter Olympic was held
    Shizuka Arakawa got a gold medal
    Postal privatisation “Nihon Yuubin” was established
  • A.D.2007

    Industry History

    Joined to environment activity in 8 areas (from April)
    The 14th event of “Chewing gum day” was held in front of Tokyo Fuji TV (June)
    Kanebou foods changed their name to Kracie Foods, Ltd.(July)
    Ministry of Agriculture, Forestry and Fisheries held the 13th “Week of chewing gum” exhibition at “Consumer’s room” (August)

    Major social history

    Pension scandal on 5000 of the pension records
    Mid Niigata Prefecture Earthquake
  • A.D.2008

    Industry History

    Joined to environment activity in 7 areas (from April)
    Sponsorship deal with the 25th National confectionery expo in Himeji was signed (April)
    crisis management assessment was held (July)
    The 15th event of “Chewing gum day” was held at Big Man space in Umeda, Tokyo (June)
    Ministry of Agriculture, Forestry and Fisheries held the 14th “Week of chewing gum” exhibition at “Consumer’s room” (August)
    Ezaki guliko launched “Posuka furatto style” (August)

    Major social history

    Cadbury Japan launched Liquid ice cream “Clorets ice”
    Cadbury Japan launched ”Recaldent smart time”
    Yoichiro Nanbu, Makoto Kobayashi, Toshihide Masukawa were awarded the Nobel Prize in Physics
    Osamu Shimomura was awarded the National Prize in chemistry
    Beijing Olympics was held
    The U.
    S.
    government came out with Global Financial Crisis
    Mislabeling scandal in food industry were occurred
  • A.D.2009

    Industry History

    Lotte launched “Fit’s” (March)
    Ezaki guliko launched “Posuka smart pod” (March)
    Ezaki guliko launched “Squeeze gum” (March)
    Joined to environment activity in 7 areas (from April)
    Ministry of Agriculture, Forestry and Fisheries held the 15th “Week of chewing gum” exhibition at “Consumer’s room” (August)
    DVD about the importance of chewing force “scientific reveal the healthy methods” was made(September)
    Ezaki guliko launched “Posuka eco pauchi” (September)
    Meiji seika launched “Sweets gum” (September)

    Major social history

    Hatoyama cabinet was formed as historical advent of a new administration
    Lay judge system was started
    The influenza pandemic
    Obama’s new administration was established
    Consumer Affairs Agency was established